Why Pace Gallery’s New Tech Initiative Could Worsen One Art-World Problem by Solving Another – Google Alerts

Every Monday morning, artnet News brings you The Gray Market. The column decodes important stories from the previous week—and offers unparalleled insight into the inner workings of the art industry in the process.

This week, squinting into an uncertain future…



On Tuesday, Pace announced the launch of PaceX, the international mega-gallery’s latest initiative exploring synergies between contemporary art and technology. Given the scarce details available in the announcement, it’s fair to say that, at this point, the project raises far more questions than it answers—and some of those questions are monumental, in the most literal sense. 

What do we know about PaceX so far? Mostly, we know its key personnel. Pace CEO Marc Glimcher is the endeavor’s chairman. Christy MacLear, who was last seen heading up Art Agency, Partners’s advisory division for artists’ estates and foundations, is its CEO. Mollie Dent-Brocklehurst, the former president of Pace London, is its co-founder and chief creative officer. And Kathleen Forde, the former creative director of Istanbul’s time-based-media-centric Borusan Contemporary, will be its curator of experiential art.

What will PaceX do, though? A Pace spokesperson declined my inquiry requesting additional details on Thursday, so right now we’re left with nothing but sound bites and speculation.

Pace Gallery president and CEO Marc Glimcher. Photo by Kris Graves, courtesy of Pace Gallery.

When ARTnews (which had the story first) inquired about what types of projects PaceX would pursue, MacLear’s response was, “Bold ones. Projects which match the issues like climate change or social justice that drive artists to new tools and canvases, such as cities or immersive spaces.” To be diplomatic, I will define that answer as “incrementally helpful.”

Forde gave readers at least a little more by emphasizing PaceX’s interest in artwork where the “essential quality” is a “time-based…

Read the full article at https://news.artnet.com/opinion/gray-market-pacex-1628053