“Three Days of Peace and Music,” the 50th anniversary of Woodstock Festival – Google Alerts

The stamp was dedicated on Aug. 8 at a First Day of Issue event held at the Metropolitan Museum of Art in New York City.

“Woodstock was the most famous rock festival in history,” said Kevin McAdams, vice president of Delivery and Retail Operations for the U.S. Postal Service. “The Postal Service commemorates the 50th anniversary of Woodstock by issuing a festive Forever stamp as we continue to remember significant events of the ’60s.”

Woodstock 1969 Festival co-creators and concert producers Joel Rosenman and Michael Lang joined McAdams in the ceremony, along with Jayson Kerr Dobney of the The Metropolitan Museum of Arts.

“It’s an honor and an inspiration to be commemorated by the Postal Service. The USPS Woodstock Forever Stamp is an official acknowledgment of something we have felt for 50 years: Woodstock is ‘Forever,’” said Rosenman. Lang also shared his thanks to the Postal Service “for helping to deliver Peace, Love and Music.”


• In August 1969, approximately 500,000 people gathered for the Woodstock Festival in the small farming community of Bethel, New York.

• Promoted as “Three Days of Peace and Music,” the Woodstock festival came to symbolize a generation. Performances began on Aug. 15.

• Woodstock was the most famous rock festival in history and a dramatic expression of the youth counterculture of the 1960s.

• Music business promoters and entrepreneurs — Lang, Rosenman, Artie Kornfeld and John Roberts — met and discussed the idea for a unique music festival in January 1969. To bring it about, they formed a company, Woodstock Ventures. The four producers promoted the festival as a weekend gathering of the younger generation away from the hassles of everyday life. Previous large concerts had typically attracted, on the high side, an audience of tens of thousands. But for their one-of-a-kind Woodstock festival, the promoters hoped to draw 50,000 people and, as a precaution, drew up plans to accommodate…

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