The Guggenheim, the Louvre, the Pompidou Center and now ArtMarket all Possess a “.art” Generic Top-level Domain (gTLD) – Google Alerts

PARIS, July 21, 2019 /PRNewswire/ — thierry Ehrmann: “We are also very pleased to inform shareholders and investors that we now possess artmarket.art, which has already been deployed by our IT department. This acquisition involved several quarters of intense legal and administrative red tape with the ICANN (Internet Corporation for Assigned Names and Numbers) and the TMCH (TradeMark ClearingHouse).

This is the same strategy adopted by all of the world’s major art institutions, including the Guggenheim, the Louvre and the Pompidou Center, along with an impressive list of museums that have played a key role in art history.

Since our press release Artprice.com is changing its name to Artmarket.com to become a global player in the Art Market posted on July 9, 2019 (follow this link:https://www.actusnews.com/fr/ARTPRICE/cp/2019/07/09/artprice_com-is-changing-its-name-to-artmarket_com-to-become-a-global-player-in-the-art-market) our Investor Relations department has received numerous questions from shareholders and institutions regarding the domain names we possess and our marketing position vis-à-vis Artprice.

This brief statement is intended to answer these questions. To achieve the getting of this extension .art, Artprice had to comply with a battery of draconian ICANN tests, including the requirement of owning our brand (without which applications to the ICANN are rejected). The “Sunrise Period” of domain registration is now over, so no further surprises are expected.”

A generic top-level domain (gTLD) is a type of top-level domain (TLD) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Internet’s domain name system.

A TLD is the extension at the end of a website address. In this case, “dot art” (.art) is a major asset for the key players in the art market. The ICANN, the organization that oversees Internet domain names, has developed draconian mechanisms to protect rights on new extensions and to preclude hacking…

Read the full article at https://www.prnewswire.com/news-releases/the-guggenheim-the-louvre-the-pompidou-center-and-now-artmarket-all-possess-a-art-generic-top-level-domain-gtld-300888341.html