Barbering not lost art but rejuvenation – Google Alerts

Ted Buss, For the Times Record News
Published 6:06 a.m. CT Dec. 29, 2019

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Strolling through the mall one day I came across a new business that led to a screeching halt and a pause to make sure seeing was believing, or maybe believing was the result of seeing.

There is was. Settled neatly along the main hall at Sikes Senter Mall was a barber shop.

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BG’s Barber Shop manager, Jose De-La-Mora gives a customer a trim, Thursday afternoon after he and his family moved from New Mexico to Wichita Falls to open their family business located inside of the mall. (Photo: CHRISTOPHER WALKER/TIMES RECORD NEWS)

Not a beauty salon. No facials, manicures or pedicures.

The sign said BG’s Barbershop. Four of its five chairs were active, and no two men’s haircuts looked exactly alike. All were trendsetting styles, cut and crafted within the scope of retail and eatery locations, all as evidence of a growing phenomenon of modern barbering.

Since barbershops have never completely gone away, this can’t be called a comeback. It’s more of rejuvenation. During the past few years many men and boys, young and old, have been looking for more than a simple haircut.

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BG’s Barber Shop Barber, Josue Reyes trims a customer’s goatee. BG’s Barber Shop owner Talia De-La-Mora said they opened their doors 3-month’s ago and enjoys the friendliness Sheppard Air Force Base and Wichita Falls have given. (Photo: CHRISTOPHER WALKER/TIMES RECORD NEWS)

They want something that fits their lifestyle and as a result the men’s grooming industry is projected to grow from $20.3 billion in 2015 to $26 billion by 2020. “Forbes” magazine considers barbering one of the fastest growing professions in the U. S.

BG’s owner, Talia De La Mora, understands that the profession’s growth is directly linked to being skilled at styles old to new and giving customers what they want. Whether it is stubble or beard care, degrees of taper and fade, stylish comb over, quaffed hair,…

Read the full article at https://www.timesrecordnews.com/story/news/local/2019/12/29/barbering-not-lost-art-but-rejuvenation/2764147001/